![]() “We find a balance between luxury and lifestyle. And the luxury guys deliver the service, but they’re a bit boring and they don’t activate their spaces,” Norton says. “The lifestyle guys have better programs, but they don’t deliver the high-end service experience. Located in New York Citys slick Hudson Yards neighborhood, Equinox Hotel. The Equinox brands hotel home is the Hudson Yards development in Manhattan, a gathering of glamorous boutiques and restaurants and the start of the High Line. Contemporary, minimal design, inviting accommodations, and high-end amenities come together at our upscale hotel on the UF campus in North Central Florida, located two miles from Ben Hill Griffin Stadium. From these flaws, Equinox discovered a niche that was underserviced: a hybrid of lifestyle and luxury hotel that would enable guests to seamlessly continue their fast-paced, active routines, no matter how far from home. The Equinox Hotel New York brand is symbolic of world-class fitness and luxury. Discover Southern hospitality and contemporary luxury in the heart of Gator Country. In recent years, many hotels have been clamoring for a piece of the $4 trillion wellness industry, though some efforts read as gimmicky rather than organic. Founded in 1994, Equinox Hotels strive to provide exceptional experiences for our guests, while providing an excellent work environment for our staff and obtaining industry leading results in the United States, Europe, and Middle East. “It’s a wild party every night.” The challenge for his newest venture-the newly opened Equinox Hotel at New York’s shiny Hudson Yards, where rooms start at $700 a night-was maintaining the fitness giant’s energy and personality without asking guests to put on rose-colored glasses. Equinox Hospitality and Equinox Hotels is a premier Hotel Investment, Management, Acquisition, and Development company. What comes to mind is the man behind the curtain-the morning-after grunge that no one needs to see. “Have you ever been to a nightclub during the daytime?” asks Christopher Norton, the CEO of Equinox Hotels.
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